Now I like to use the odd big word as much as the next person, well OK maybe a bit more, but I struggle with mindless jargon. And there’s a lot of it about. Politicians, business people, your manager at work, even the local council now seem to spout endless gobbledegook. However jargon like anything else has its place, it can for instance provide and sort of linguistic shorthand for experts to get across complex ideas to each other; but when it’s used by people without any regards for the audience then a recourse to violence seems appropriate! Some plain speakers over at Plain Text have some handy hints to keep the level of violence to a minimum. But why do it in the first place? Two basic reasons as far I can see. One, you’re trying to hide something, usually the truth. Or you’re trying to seem more important than you actually are. Come to think of it you’re probably doing both. So the next time you're 'envisioneering the low hanging fruit to optimise downsizing' keep 'em peeled!