Middle England was shaken to it's core this morning, no it wasn't the prospect of the upcoming bun fight with the a certain Mr Hussain, but the news that Deila Smith was going to retire from the world of celebrity cooking. The middle market tabloids wrote obituary like pieces on the woman who taught millions to boil an egg and emptied supermarkets of cranberrys. Not surprisingly they got it wrong. Whilst the career of Ms Smith is of little interest to me directly, what I do find of interest is that if the media can get something as trivial as this wrong what about the important stuff like the aforementioned bun fight?